Marketing and Communication (The Nigerian Entrepreneur Handbook)

Marketing and Communication This handbook offers expert information on how to thoroughly understand your target audience, set clear marketing objectives, and craft compelling narratives that will grab audience attention and ensure customer retention. Amongst other things, it discusses in-depth ways with which entrepreneurs can leverage the power of new media in growing revenue.Author: Fate Foundation Categories: Business Books, career, communication skills, Entrepreneur, General Reading, Management, Marketing, organization, Sales Management Tags: communication, entrepreneurs, Fate Foundation, Growth of entrepreneurs, marketing, marketing objectives, nigeria, Nigerian Entrepreneur, Target Audience